This strong photo came along on FaceBook and I placed it on Chair Blog’s FB Wall with the caption Priceless Chair. When I opened FB this morning it appeared the photo had attracted over 40 likes itself. That got me curious about its provenance. Unfortunately it appears there is no larger format available at the moment. The sign next to the person is barely readable apart from the Text Them Home
Text Them Home
When I searched on Text Them Home I hit the source. It turned out the Los Angeles based charity The Weingart Center partnered with ad agency David & Goliath to promote the “Text Them Home” fund raising campaign that integrated homeless volunteers and art.
Street Art Project for the homeless
I’m just wondering why they didn’t use social media more and better to spread the word.
UPDATE: To make it more convenient for all of us, here’s a little more insight on the project left in the comments section below by Jordy who works for the Weingart Center (the one that launched the Text Them Home campaign). More information on the campaign can be found on their website here, as well as on their YouTube channel here (including the video in which the photo above was taken). The first photo in this post is also a new addition.