Thus far a prototype.
Via Gadget Garden
Category: chairchez l’homme
Cul Stool by ABR
Cul Stool is cool by ABR
About the birth of ABR a new Catelan (Spain) based furniture “Publisher”
The arrival of a new furniture publisher is significant in Spanish design.
Designers are nothing if they do not have a company willing to put its money where its mouth is by producing their designs. Therefore, the arrival of ABR is welcome. This new company, which has been undergoing preparations for just over a year, is a publisher. This is different to being a manufacturer. In the field of design, the publisher is an extremely Catalan component whose forerunners include such distinguished brands as Bd Ediciones de Diseno, Santa & Cole and Mobles 114, historical examples of our country’s design. ABR operates in the same way as they do: it does not have its own factory and seeks the most suitable industrialist or provider for each project. That may be on a nearby industrial estate or as far away as China. This is the only way to operate if the publisher does a little of everything and the same catalogue offers lamps, flowerpots, furnishings, shelves, hangers, seats and even the Virgin of Memory.
…
The managers of ABR (an acronym of ABReviatura or abbreviation in Spanish, a name that was acquired from an old Barcelona company) is Marc Hernandez, and Toni Pallejà (Porcuatro Studio), who was educated at the Eina school, carries the creative design baton. Marc holds a degree in business sciences from Pompeu Fabra University and outside office hours he is a resident DJ in Razzmatazz, Barcelona. Both were born in 1979.
I would rather call it a Label
Update
Noticed the site disappeared from the Internet…
Last edited June 5, 2013
Cantilever Chair by Choi Byung Hoon
Choi Byung Hoon at Paris gallery downtown
Paris gallery downtown francois laffanour will be showing a collection of 25 works by the korean designer choi, byung hoon beginning on may 16th. the nature inspired work of byung hoon on show will include a selection of new tables, chairs and benches. the works are all made using wood stones and raw natural materials and as such can be used outdoors or in. the show’s center piece will be a large dining table. the show will continue running until july 12th.
Via choi byung hoon at paris’ galerie downtown
Emeco: An Old Chair Manufacturer Goes Nude
About the ad
In the March 2008 Wallpaper* Magazine (UK) my eye was drawn to a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 | Tony Cost, and one polished, used by Parisienne socialite | Amelia-Louise Enright.
Ad by Wieden Kennedy, brand champions to many, who had assembled a creative team featuring Neil Wilder, celebrity photographer and maniacal visionary.
This is the first time I see full but decent nudity used for a chair ad.
Notice the hairdo analogy brushed (cropped) versus polished!
About Emeco
It all began in 1944 with the Emeco NAVY 1006 Chair in 1946. Then handmade and still handmade.
In an older ad they used to emphasize the solidity of the lightweight chairs with some weight in stead of nudity.
Emeco Navy Chairs Old Ad
About Environmental Issues
Emeco claims: The content of recycled aluminum used to make Emeco chairs is 80%. Of the recycled aluminum, half is post consumer (soft drink cans) and half is postindustrial (manufacturing scrap). Chairs made out of virgin aluminum have an energy density that is 17 times higher than that of Emeco chairs. Well I like it. It is of course only half of the story as everybody knows aluminum is a hell of an energy gobbler before it reaches usable state. I see another slogan here: Drink and you will have half a chair:-)
About the Navy 1006 Chairs
I add two photos of the Emeco Navy 1006 Chairs:
the brushed one
and the polished one
Photos: Emeco