The Pick Chair is a cleverly designed folding chair that flattens on your wall when unused and stored. It is designed by Israel born and NYC based Dror Beshetrit of Studio Dror and produced by Italian manufacturer BBB
It has multi use functionality, because you can combine it with a photo (hence its name), a painting, or a poster or you can let your guests use it as a guest book as the photos show.
100 Pick Chairs were exhibited to celebrate the 100st aniversary of Italian Conglomerate Mondadori in 2007.
But the “Pick Your Pocket” analogy comes with its hefty price: from US $ 1,630.
Via Core77 who got it from Fun Forever who got it from Dvice