Doodle Sofa by Front and CVDLAB for Moroso.
Why Front and CVDLAB? Front was founded by 3 ladies: Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren. Charlotte van der Lancken stopped in 2015 as partner of Front and has now her own designstudio CVDLAB. Aparently Doodle was designed when the three were still together.
We doodle absent mindedly – doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time. All three members of Front used doodles they had made during design meetings to create the sofa’s pattern. The decoration is a kind of by-product of Front’s creative process, inscribed onto the folded half circle of the sofa’s form