Pixel Sofa by Ron Arad

Pixel Sofa by Ron Arad

Milan Preview 2008:

This year’s theme, The surprising world of Moroso is taken from a quote by Patrizia Moroso in Elena Commessatiâ’s book Cavalicco Friuli Mondo i.e. To be good, you have to be surprising. Innovative through and through, but that doesn”t necessarily mean being unsettling. Surprising is the right word. New designs will be introduced by Tord Boontje, Patricia Urquiola, Ron Arad, Ross Lovegrove and Tokujin Yoshioka. The stand at the fair ground has been designed by Patricia Urquiola and Moroso’s showroom will be transformed into The Little Wild Garden of Love by Tord Boontje, to showcase their new outdoor collection.

Moroso April 16 – 21, 2008 Salone Internazionale del Mobile Pavilion 8 – Stand C25/D24

via Core77

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