MELD is a Norwegian product development company, that’s in the business of mass customization by way of platform design. According to MELD, “the world is not ready for mass customization on a grand scale. Presented with the choice of ‘anything’, most people will be overwhelmed and simple draw a blank. To both educate and react to this reality, platform design give a basic starting point, a first step in moving to a mass customized world”.
via Core77