“The Big Chair Project” for the Big Heart

“The Big Chair Project” for the Big Heart

Barnaby Purdy, Cath Kidston, Christopher Bailey, David Loftus & Jamie Oliver, Emma Tissier, INSA, Jamie Oliver, Jay Jay Burridge, Jonathan Yeo, Julien McDonald, Matthew Williamson, Nunzio Citro, Paul Smith, Quentin Blake, Ricardo Cinalli, Sarah Burton for McQueen, Superdry, Tracey Emin and Waterford Crystal had all chipped in to create masterpieces for Jamie Oliver’s Better Food Foundation. Since Jamie Oliver started raising awareness for food education, I’ve followed his courageous journey and admires his work and effort. Please join me chair fans, food enthusiasts and charity contributors, to follow “The Big Chair Project”, like their Facebook page, spread the message, and admire the marvelous chair designs!

The BIG Chair Project is the brainchild of The Better Food Foundation, the charity founded by Jamie Oliver. Back in 2002, Jamie established a unique and pioneering restaurant group called Fifteen, that uses the magic of food to give young people a chance to have a better future. Ten years on, hundreds of apprentices have graduated from the programme, which trains unemployed youngsters to become professional chefs. With 2012 marking the 10th anniversary, it was time to do something a little celebratory to raise much-needed funds for the next 10 years.

In a snapshot there are 20 artists as part of The BIG Chair Project. 16 auction lots have been created in what’s known as the BIG BID. Each artist was given two Fritz Hansen ANT™ chairs: one for practice and one for the masterpiece. You’ll notice that four of the artists decided to submit both chairs as part of their auction lot: Barnaby Purdy, Liberty, Nunzio Citro and Quentin Blake. As such the starting price of their auction lot isdoubled. As part of the 16 auction lots, one lucky winner will get their hands on a Fritz Hansen EGG™ chair and stool, designed by Jamie Oliver.

There’s also the BIG WIN where six chairs have been allocated to an online lottery. By purchasing a £5 lottery ticket you’ll be entered in a draw to win a chair of your choice, so there’s something in The BIG Chair Project for everyone.

via The Big Chair Project

“The Big Chair Project” for the Big Heart

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