Snobbishness of Kitch Armchair by Giovanni Tommaso Garattoni

Snobbishness of Kitch armchair

Snobbishness of Kitch Armchair or SOK by Giovanni Tommaso Garattoni

The Armchair For Literary Journeys
The armchair is made of wrought iron, wood and leather.
The seat has a spring structure similar to the ones built on first class railways carriages in 1830’s.
The vintage luggage trunk is used to store all the memories, dreams and fantasies captured along the journey.

It is a tribute both to Alessandro Mazzucotelli, the most celebrated Italian Liberty style wrought iron artist, and to the Streamline Moderne style that emerged in the 1930’s.
The letters composing “Snobbishness Of Kitsch” become the structure that is fighting a symbolic battle
against the language standardisation imposed by mass culture.
A concept inspired by the futuristic visions of Fortunato Depero and Rammellzee’s Ikonoklast Panzerism.


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