Category: chairvertizing

Advertising making use of a chair or advertising for a chair or a chair design

Social Media and the MVS Chaise by Maarten Van Severen

At least for me this is a good example how social media work:

  • I’m browsing the site of chair manufacturer Vitra.
  • There I find the photo that a fan, De Pauw from Florida, has send to Vitra upon a request from Vitra.
  • I recognized it to be a Van Severen chair.
  • I’m already a huge fan of Maarten Van Severen.
  • I check the site for more details about the chair (maybe I can publish about it here).
  • Find a nice photo of the chaise itself:

But then I also see this photo:

And you know what? It’s multi functional: As a recliner and as a daybed and for use indoors and outdoors!

So I’m sold. On the basis of these three photos I believe I have to have this multi-functional chaise for my terrace…

My next Work In Progress is trying to copy and paste the photo in a photo of my terrace and then find an opportunity to look at the chair in real life.

I have put it on my Vitra Wish List……even while I don’t know the price yet…

Awsome Curbside marketing experiment by Real Good Chair

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

Sally TV pointed me to this experiment.

Chairvertizing with Jean-Charles de Castelbajac’s Fragile Chair

Jean-Charles de Castelbajac

Fragile Chair by JC de Castelbajac

Jean-Charles de Castelbajac (1949) is a French artist, couturier (fashion designer) and designer. As couturier he is often referred to as JC de Castelbajac. He has some DaDa Background and is now venturing into chairs. If I see it correctly, this see through acrylic model could be well fitted for chairvertizing if only you could slide your own poster or photo into the sides, the seating and/or the back, but I’m not sure I see it correctly. The first chair shown is clearly influenced by patterns found at the Dutch De Stijl Group (Pieter Mondrian for instance).

I found it at Behind the Curtains who found it at Gallery Tom Tomas

Is it weird to want to eat a bench?

KittKat Bench
And here is the second Kitkat example of Benchvertizing.

Via 2Modern Design Talk