Recently we featured the Alphabet Chair by Dutch Designer Roeland Otten. France based Tabisso approaches the Alphabet and the chair more from a promotional point of view: Promote your brand with their Alphabet Loungers…
Via TABISSO – Chairs.
Category: chairvertizing
Advertising making use of a chair or advertising for a chair or a chair design
Cul is Cool Tour
Photo Manel Ubeda
Photo Nienke Klunder
Photo Porcuato
Photo Bill Durgin
Photo Juan Gatti
Photo Civera
I must have been under the rocks … Only this week Yatzer pointed me to the Cul is Cool Tour. It started last year at ICFF in NYC and arrived at Valencia Design Week this year.
So I came across “Furniture Publisher” (I would prefer furniture label) ABR again – see Cul Stool by ABR and Sitting Pretty in Berlin – and HAT Gallery a new Spanish Gallery.
It always amazes me how good photography can tell a very good story of a product, in this case a stool, the Cul Stool. It is also amazing that ABR itself doesn’t pimp up its own website a bit more with larger size photos….
The Stronger the Lady (Britney), The Stronger the Chair (Emeco)?
I looove beautiful ladies. They are frequently used to advertise chairs. Not for nothing have I coined a category here on the blog Chairchez La Femme thereby abusing the French “chercher” which means “to seek”, to express “look for the lady”, “look at the lady” or even maybe “watch out for the lady” …rather than the chair;-)
Britney Spear (ab)uses an Emeco Navy chair extensively in a recent video clip of her song Stronger. What better promotion can a chair manufacturer whish?
Thank you Jan
Chairchez La Femme – The Seaser Chair by Lonc
On June 3, 2010, this Seaser Chair by Lonc will be launched…in The Hague, where Lonc resides.
This is an ancient style postcard that Lonc creatively uses to promote it’s Seaser Chair. It inspired me for the first part of the title: Chairchez La Femme.
Chairchez is approximately how the French pronounce cherchez which means as much as “look for” or “search”. La Femme is French for The Lady. I mean: If the lady catches your attention, maybe the chair does as well. Lonc very creatively uses the ancient style postcard as a means of creating various persona who could identify themselves with the Seaser. The Lady is one of them. On another forum I’ll go deeper into this marketing technique and the other persona Lonc uses.
About Lonc
Lonc or Lonc, Living Products is a new furniture design label that also will be launched on June 3, 2010 by two Dutch dutch industrial designers Rogier Waaijer and Bartel Hulst. I’m sure you will see more of them in the future.
Introducing the Chairchez La Femme Category
At the occasion of this post I’ve introduced another category for this blog. One that researches the relation between chair marketing and a beautiful lady, sometimes scantly dressed…much better than other possible names…I’ll go back into the archives and tag a couple of old posts so that the category gets a meaning.
Last edited by gje on August 16, 2010 at 5:09 PM
New Chairs by Infiniti Design
Found these photos from new 2010 Infiniti chairs at Contemporist. Have yet to pinpoint their name and designer.