More Decent Nudevertising for Chairs: The Philippe Starck Ero|s Chairs

Ero_s_Swivelchair 01
The Ero s Swivel chair, Photo Ultra Modern

I was wrong in my previous post: There are more nudevertisers for chairs. Only when I saw these pictures again, I realized I had seen them earlier.

At that earlier occasion I was not able to grab the photos efficiently and let it pass.

Now I have an efficient way of grabbing photos from all over the web, since I have installed a mini blog parallel to this blog: Chair Blog | Tumblr with widget and all and the possibility to read it in your News Reader.

So now I can keep you more up to date now. See for more background of a Tumblr account my other blog: Happy Hotelier – Tumblr and Organizing Your Blog(s).

Ero_s_Swivelchair 02
The Ero s chair, Photo Ultra Modern

About the chair

Why don’t they simply coin the chair Eros Swivel Chair? I believe they are afraid of reactions from rather puritan markets. But then: why advertise with, granted it is decent, nudity?

Ero_s_Swivelchair 03
The Ero s Swivel chair, Photo Ultra Modern

From this photo it is easy to see that this very modern chair goes well with a classic interior. i like it!
The Chair Designer is Philippe Starck, one of my favorites.
The Chair Manufacturer is Kartell

Via Luxist.

Emeco: An Old Chair Manufacturer Goes Nude

emeco-navy-chair-nude-ad-censored

About the ad
In the March 2008 Wallpaper* Magazine (UK) my eye was drawn to a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 | Tony Cost, and one polished, used by Parisienne socialite | Amelia-Louise Enright.

Ad by Wieden Kennedy, brand champions to many, who had assembled a creative team featuring Neil Wilder, celebrity photographer and maniacal visionary.

This is the first time I see full but decent nudity used for a chair ad.

Notice the hairdo analogy brushed (cropped) versus polished!

About Emeco
It all began in 1944 with the Emeco NAVY 1006 Chair in 1946. Then handmade and still handmade.

In an older ad they used to emphasize the solidity of the lightweight chairs with some weight in stead of nudity.

Emeco Navy Chairs Old Ad
Emeco Navy Chairs Old Ad

About Environmental Issues
Emeco claims: The content of recycled aluminum used to make Emeco chairs is 80%. Of the recycled aluminum, half is post consumer (soft drink cans) and half is postindustrial (manufacturing scrap). Chairs made out of virgin aluminum have an energy density that is 17 times higher than that of Emeco chairs. Well I like it. It is of course only half of the story as everybody knows aluminum is a hell of an energy gobbler before it reaches usable state. I see another slogan here: Drink and you will have half a chair:-)

About the Navy 1006 Chairs

I add two photos of the Emeco Navy 1006 Chairs:

EMECO NAVY 1006 CHAIR BRUSHED
the brushed one
EMECO NAVY 1006 CHAIR POLISHED
and the polished one

Photos: Emeco

KneelSit Chair

KneelSit Chair

I thank the reader who entered the search term “graphic designer chair sore legs” into Google today and clicked here. That gave me the idea to post the #1 Google search result for that search term of today: KneelSit.com.

For lower back pain there are of course other solutions as the sit ball or simply following Pilates lessons as I try to do myself:-)