El Ultimo Grito created an impressive installation at Madridâ€™s ARCO that just wrapped up. The team created huge bags of 2 x 3 metres in the shape of letters and filled them with discarded packaging materials the day before the show opened. With the letters, that were also used as casual public seating during the fair, El Ultimo Grito formed words that made up part of a â€œpoemâ€ pertaining to waste and re-use. A video by Zaunka was made of the performance, an apt pause for reflection during the hectic activity of a typical design show. Poem after the jump.
via MoCo Loco