Chairchez La Femme – The Seaser Chair by Lonc


On June 3, 2010, this Seaser Chair by Lonc will be launched…in The Hague, where Lonc resides.

This is an ancient style postcard that Lonc creatively uses to promote it’s Seaser Chair. It inspired me for the first part of the title: Chairchez La Femme.

Chairchez is approximately how the French pronounce cherchez which means as much as “look for” or “search”. La Femme is French for The Lady. I mean: If the lady catches your attention, maybe the chair does as well. Lonc very creatively uses the ancient style postcard as a means of creating various persona who could identify themselves with the Seaser. The Lady is one of them. On another forum I’ll go deeper into this marketing technique and the other persona Lonc uses.

About Lonc
Lonc or Lonc, Living Products is a new furniture design label that also will be launched on June 3, 2010 by two Dutch dutch industrial designers Rogier Waaijer and Bartel Hulst. I’m sure you will see more of them in the future.

Introducing the Chairchez La Femme Category
At the occasion of this post I’ve introduced another category for this blog. One that researches the relation between chair marketing and a beautiful lady, sometimes scantly dressed…much better than other possible names…I’ll go back into the archives and tag a couple of old posts so that the category gets a meaning.

Last edited by gje on August 16, 2010 at 5:09 PM

3 Years of Blogging about Chairs

Cut Out Chair
Exactly 3 years ago I started this blog with a Cut Out Chair.

I posted about two more famous chairs the same day:

Thonet Chair no 18
Thonet No 18 Chair, still a classic and

Thonet No 14

Thonet No 14 Chair, a million seller.

3 Years of Blogging about Chairs

I’d not believed I could bring you so much stuff about (designers of) seating furniture on beforehand. But I did. Thank you all readers and commenters and e-mailers and linkers to Chair Blog! A special thank you to new contributor Polley. You all keep me inspired. Hope to see you the next three years!

I’ve taken the opportunity to decrease the number of posts featured on the front page to 5 In order to speed up loading time.

Categories on Chair Blog: Mapping the Chair

Today I’ve folded back the categories of this blog in a little drop down menu in the sidebar.

For me a good blog is about maximum navigability and search-ability, therefore I maintain so many categories here as faithful as I can.

However I got annoyed with the lengthy scrolling down to get at the bottom of the pages. Especially pregnant if you are looking to a single post. You probably were annoyed to the same extent.

In any case this measure quickens the load time of a page or a post tremendously.

Later, when WordPress Version 3.0 and the new Thesis WordPress theme will be out and stable, I’ll review this and see if I can come up with a niftier way of presenting what the blog has to offer.

Ideally It will be something like the iconic London Tube Map.

Maybe some graphic designer out there can pick up this idea and map the history of the chair in similar way, or map the inspiration for chair design in the same way, because there are so many similarities….Just a thought.

Update

Wallpaper* presents a preview of the coming Milan Furniture Show based on a similar idea and a Google map.

Meet our new Contributor Polley Wong


Shortly after I installed Chair Blog’s Face Book Fanpage, a young lady asked my attention by posting various interesting new chairs on the face book fan page wall. That was Polly Wong.

I asked her whether she would like to publish here on Chair Blog. Polley answered to my request: “With Pleasure” and so the Lox Barstool is her first post here on Chair Blog. I’m looking forward to a long and fruitful cooperation an am happy to have Polley on board.

About Polley
Polley is a blogger herself at Polleys Mumblings (already from 2006) and at Pawl’s Coding.

Born in New York, and currently living and working in Taiwan. She studied Computer Science and graduated at the Ming Chuan University, Taiwan, Taoyuan. She works as a technology manager in the Taiwan Branch of a firm that drives the movement of open or partially open source software license, the Creative Commons. She has her share of designing and developing quite a number of websites and I believe her Nickname is PHP olley:-)

During the day she is the tech nerd girl. Next to her professional life, she secretly studies how to obtain “the eye of an artist,” by reading hundreds of art blog articles everyday. Interior Design has always been her passion. She’s considering to apply for a position at a Graduate school in the US or Europe to study Interior Design, while working for tuition. Her Dream is, sometime in the future, to be able to design for free for the poor and elderly people in need. Her background in design or art is meager. She claims her skill in writing is weak, not to mention her poor English. However from what i have seen, she has a keen eye for design and in addition is probably fluent in other languages that I’m not fluent in. Moreover, as she is currently based in Taiwan, Chairblog can now say that the sun never sets in it’s realm:-)

A warm welcome to Polley!

Update

And because Polley undoubtedly will get her own fans who will be fluent in other than the English language I’ve now brought back the auto translation plugin.

Peacock Chair by Frank Lloyd Wright

Frank Lloyd Wright (1867-1959, USA)

Peacock chair for the Imperial Hotel,Tokyo, c,1921-1922

Oak frame with seat and back upholstered in oil cloth

Via 64 C H A I R S.

As the number of posts grow and grow, it is more and more necessary to be able to find a specific piece of information back.

The author of 64 Chairs is one of my very early chair inspirators on this blog. There are many more inspirational gems hidden in my blog. Therefor I’ve created the chair inspiration category.

This Peacock chair was especially designed for a famous hotel that has disappeared since. Your’s truly is a hotelier himself. Many more chairs have specifically been designed for use in the hospitality industry. In addition there are those in the hospitality industry who don’t care a lot about design….I believe they should be made aware there is so much more fun when you apply furniture that represents some thought given by a designer. Therefore I’m introducing also a new category which is coined Hotel Bar Restaurant or Nightclub Seating. From those I’m sure I have mentioned examples already here in the blog, even without being aware of the fact.

You’ll see both these categories grow from time to time.